LinkedIn Visibility Increased by More Than Two Hundred Percent for Woman Owned Staffing Firm

The Challenge

As the staffing industry shifted toward a digital first environment, the company needed a modern approach for attracting high quality marketing and communications talent. Traditional outreach methods were no longer enough to compete with national firms that had larger platforms and stronger online visibility. The staffing firm recognized the need to strengthen its digital footprint and build a more compelling presence on LinkedIn in order to connect with top candidates and remain competitive in a crowded market.

The Solution

HSL Digital partnered with McKinley Marketing Partners to develop a comprehensive LinkedIn strategy that aligned with the company’s brand and long standing reputation for excellence. The work included:

• Creating a consistent weekly content plan that showcased industry expertise and company culture

• Honing the brand voice to ensure clarity, professionalism, and strong resonance with marketing and creative talent

• Managing platform engagement by interacting with industry leaders, sharing relevant trends, and responding to potential candidates

• Optimizing content and posting strategy based on performance data in order to continually improve reach and engagement

This approach helped the firm stand out in a highly competitive digital landscape and ensured that it showed up consistently in front of the right audiences.

The Results

Within thirty-six months, the firm’s LinkedIn presence experienced dramatic growth. Key outcomes included:

• A two hundred forty four point seventy two percent increase in followers

• Significantly greater visibility throughout the Washington DC metro area

• Stronger brand recognition among marketing and creative professionals

• A clear position as one of the most visible marketing staffing firms in the region

This strengthened digital presence contributed to the company’s overall growth and visibility, and the success of the strategy played a role in positioning the firm for acquisition.