Strategic Marketing Leadership That Delivered Measurable Industry Visibility: a Fintech SaaS Case Study
The Challenge
Before partnering with HSL Digital, this B2B SaaS company in the financial services industry was consistently overlooked in competitive RFP cycles. They had a strong product and solid market fit, but no cohesive marketing strategy and almost no PR or brand presence. Their story was not being communicated clearly, and valuable opportunities were slipping by because prospective clients did not understand who they were or what they offered.
The Solution
HSL Digital stepped in as a fractional marketing and communications executive, working only two days per week. Over an 18 month engagement, I built and executed a comprehensive and modern marketing strategy. This included:
A complete marketing and communications roadmap
Strategic and consistent email marketing
Compelling video testimonials that highlighted customer outcomes
A refreshed and active social media presence
Targeted PR and communications including press releases and industry messaging
Customer focused case studies and white papers
Clear messaging and positioning that showcased the company’s unique value
This blend of strategic leadership and hands-on execution provided a strong foundation for visibility and credibility.
The Results
With a unified marketing engine in place, the company experienced a significant increase in visibility within its industry. Key outcomes included:
A noticeable increase in RFP invitations
Stronger brand recognition and a more professional market presence
A sustainable communications structure that now supports sales and business development
A full suite of thought leadership assets that reinforce their expertise
All of this was achieved through efficient fractional leadership that delivered executive level impact in a limited amount of time each week.
“We needed someone who could do it all—lead, organize, and influence. I wasn't sure we could find it all in one person…until we did.”
